The Four Moments In Consumer Journey That Every Marketer Should Not Miss


Photo: on Flickr by Ed Yourdon

For marketers moments people spend on cell phones are opportunities. According to Google, there are four micro-moments that are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.

These moments are moments when we turn on our device to take action on whatever we need – I-want-to-know; I-want-to-go; I-want-to-buy; I-want-to-do. These are  moments of decisions that your consumers expect you to be ready and available.

The four micro-moments, via Google.


The data is telling:

  • Over two-thirds of smart phone users  – 68% say they check their phones within 15 minutes of walking or waking up in the morning.
  • Millennials – 87% always have their smartphone at their side, day and night.
  • People check their phones 150 times a day.
  • People spend 177 minutes on our phones per day.

No question about it, that businesses must reverse their marketing strategy from going big on desktop to mobile.

Read more about micro-moments and how to win the shift to mobile, here.


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