The Power of Connectedness

Best global brands 2011

A few weeks ago, I had the opportunity to interview Simon Mainwaring, the author of “We First,” at Social Good Summit. If in the past, brands controlled the conversation. With social tools at people’s disposal, that is no longer the case.

Game changing: We First

The use of social tools changed how consumers view their relationships with brands. (even for those that do not fall under the category of big brands, i.e. business or people – like you and I) Because consumers now have the power to drive ‘the’ conversation.

So we talked about how connected citizens – those who are actively sharing their values via various social networks like Twitter, Facebook, etc. – choose to communicate with brands.

Some of the things that we discussed:

– The power of connected citizens.

We saw what’s happening in Egypt, Tunisia, Bahrain how people are reaching out despite the state of oppression in communicating the value of what they care. In the business world, for example, citizens’ participation in Pepsi Refresh Project. This is a project, where anyone with an idea can get their initiative funded.

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How Little Bets Can Help Discover Your Big Ideas

Note: This interview was conducted few years ago at Social Good Summit in NYC. With all the changes going on, the idea of doing little bets to find your best idea still true to this day. It’s even more so now than before, as more people talk about failures and what they can learn from it.


bright ideaI recently had the opportunity to chat with Peter Sims, the author of “Little Bets,” at the Social Good Summit. Peter is also a co-founder of Fuse Corps, a social enterprise that partner up with government, mayors, etc. to help tackle the nation’s most pressing problems. This is part of his little bets.

Little bets are a way to explore and develop new possibilities. The idea is to start small experiment to discover big things. You have to go through the process to discover bigger and better ideas. There is no shortcut for that.

For example, comedian Chris Rock would practice (read: experiment) with his lines at small comedy clubs around where he lives – before he uses those lines (that worked) for the big stage.

The same is true with VCs, how they would invest in a number of different companies. Not all companies would succeed (if it works out 100% success ratio, it would be a dream!), however, from the companies they invest one of two would grow big and give multiple times payback to investors.

So before you dive in to the conversation, here are some the things you can learn from this conversation:

  • where Peter finds his inspiration
  • that it’s okay to fail

Continue reading “How Little Bets Can Help Discover Your Big Ideas”