The Four Moments In Consumer Journey That Every Marketer Should Not Miss


Photo: on Flickr by Ed Yourdon

For marketers moments people spend on cell phones are opportunities. According to Google, there are four micro-moments that are critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends.

These moments are moments when we turn on our device to take action on whatever we need – I-want-to-know; I-want-to-go; I-want-to-buy; I-want-to-do. These are  moments of decisions that your consumers expect you to be ready and available.

The four micro-moments, via Google.


The data is telling:

  • Over two-thirds of smart phone users  – 68% say they check their phones within 15 minutes of walking or waking up in the morning.
  • Millennials – 87% always have their smartphone at their side, day and night.
  • People check their phones 150 times a day.
  • People spend 177 minutes on our phones per day.

No question about it, that businesses must reverse their marketing strategy from going big on desktop to mobile.

Read more about micro-moments and how to win the shift to mobile, here.


Why These Mobile Trends Are Your Business Secret Ingredient to Success


Photo credit

It’s hard to imagine these days life without a cellphone. We become so addictive with our phones. Some 90% of 18-29 y.o. sleep with their phones and personally know a number people who sleep with their phones (me included).

Often times when we clicked on something to check an article or info on the site site and surprised that the website is not mobile-friendly at all. So we decided to not read the article of interest. That’s a missed opportunity! Don’t have the stats, however, they are out there.

This research done by KPCB find that we spent on average 5.6 hours surfing the Internet! About half of the time is we view it on our mobile device.


Let’s face it. Mobile technology change the way people search, buy things, get information, listen to music, watch video, read email, and other activities that we normally do with our smartphones. That means, if business want to reach people, they should reach them on their mobile.

With cheap, no-cost social platforms like Twitter, Facebook, LinkedIn available at your fingertips, every one can be a superstar and every business can rock some boats. Ask Michele Phan, then just a regular person who got turned down for a job at department store beauty counter. Her rise to fame came by way of YouTube and now works with big brands like Dr. Pepper and L’Oreal.

6 Mobile Trends That Can Rock Your Business

 #1.  Mobile is a Global Market

The number of smartphone users globally will surpass 2 billion in 2016, according to eMarketer forecast.

Inexpensive smartphones are opening new opportunities for marketing and commerce in emerging markets where many consumers previously had no access to the internet.



#2. The Number of Cell Phones in the U.S.

Nine in ten people in the U.S. own a cell phone of some kind, according to Pew Internet survey. Smartphones ownership doubled from 2011-2015, 35% to 68%. The younger the age the higher percentage of smartphone ownership. There’s not much of a different for ownership between gender.


 #3. Over Half of Email Opens on Mobile

Litmus has been tracking millions of email for four years since 2011. They found that more than half of emails sent are now open on mobile versus one-fifth on desktop.

Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.


Since iOS represents 45% of the market share, the top three mobile opens are on iPhone (33%), iPad (12%), and Android (10%) respectively.

#4. Time Spent Checking Status Update on Mobile

The device that most people use use to view social networks varies by the type of apps. The top four platforms people use mobile the most – Snapchat, Instagram, Vine and Twitter. Surprisingly, people also use their mobile to check on visual heavy Pinterest.

LinkedIn, however, seems to be the platform that people use desktop more than mobile. Maybe because the platform is being used more for business related.


#5. M-Commerce

Back in 2014, Shopify did a study looking at data of 100,000 e-commerce stores that use their platform. They found that mobile is now accounts for more than 50% of all e-commerce traffic.

The rise in mobile phone traffic to online stores is partly being fuelled by the overall trend of social-fuelled discovery becoming a major marketing channel.

  • 82% of smartphone users say they consult their phones on purchases they’re about to make.
  • 91% of them turn their phones for ideas  in the middle of tasks.

#6. The Smartphone-Dependent Population

This is probably an opportunity to make a make a dent, if and when you focus into building your empire in the small screen market.

The population is quite large. Not only that, there are people outside the U.S. that don’t even own laptops because of costs and this segment of the population is so heavily-dependent on smartphones to access the Internet.

The numbers, according to Pew Internet survey:

  • 64% own smartphone
  • 10% have no broadband access at home “other than” smartphone data plan
  • 15% have limited options for online access “other than” cell phone
  • 7% have limited options for online access and no broadband access at home


The question for you.

Knowing these trends, what would you do differently? 

The App Economy in 4 Charts


Image by César Poyatos via Flickr (Creative Commons License)

Welcome to the app economy.

Apple coined the term ‘there’s an app for that.‘ Since Apple opened its app store in July 10, 2008, the number of apps downloaded from the store reached 10 billion downloads in January 2011.

From then on the app makers industry has grown exponentially and no longer exclusive to digital media companies.

Today, app makers could come from any industry that you know of, food, insurance, banking, photography, design, transportation, and more.


#1. Smartphone Subscriptions

There are 3.4 billion smartphone subscription in the world. In 2015, around 45% of all mobile subscription associated with smartphones, compared to  40% in 2014, according to Ericsson Mobility Report. And this number could grow to 6.4 billion by 2021.

Ericsson Mobility Report 1

#2. The Number of Apps on App Stores 

The fact that mobile apps are relatively easier to create than computer apps, as well as their considerable lower price has translated into a growing industry which produces every year more and more.

The number of apps available in leading app stores, as of November 2015, according to data on Statista (subscription, if you want to read details):

  • 1.8 million apps available on Google Play.
  • 1.5 million apps available on iOS (June 2015).
  • Apps from the Apple App Store were downloaded a cumulative 100 billion times (June 2015).
  • 400,000 apps on Amazon Appstore.
  • 340,000 apps on Windows Phone.
  • 130,000 apps on Blackberry.

The Apps World

Source: Statista

#3. Apps Eating Web’s Lunch

Continue reading “The App Economy in 4 Charts”